In an effort to distance themselves from the NFL's first 0-16 season, the Detroit Lions unveiled their new look yesterday. They modified the logo to look more fierce and tweaked their uniforms slightly. Saints fans will have the first chance to see the new look Lions in action opening weekend when Detroit travels to the Super Dome on Sept. 13.
They didn't go for the dramatic overhaul that some teams have done recently (Tampa Bay and Denver for example). The NFL is strict about their uniform policy and it takes a couple of years to change uniforms. Ultimately, its done as a money making maneuver, as fans will go out to buy new jerseys and merchandise featuring the new look, but as a local radio show mentioned yesterday, there are other benefits as well.
Many times in sports, a new uniform equals on the field success. Look at teams like Denver, Tampa Bay and New England. After changing their looks, all three soon found themselves in the Superbowl. I'm not saying this will happen with the Lions. Their fans will be happy to just win a game or two this year. After all, one win is a huge improvement from 0-16.